HISTORY

In 1971, a woman from Palo Alto, with a black belt in karate, was raped and beaten. Following the assault, her peers began to question why a trained martial artist was not physically or emotionally prepared to handle an attack. Over the next fourteen years, an ever increasing group of individuals nationwide developed a new form of self-defense by researching police records, speaking to survivors and perpetrators, as well as experts in education, psychology, sociology, martial arts and physiology. Their efforts resulted in a unique form of self-defense that better prepares women for real-life attack situations. This method of self-defense came to be known as "model mugging".

In 1985, a group of Northern California instructors incorporated to form Bay Area Model Mugging, Inc. In 1989, instructors nationwide agreed to change the name of the style from "model mugging" to "Impact". Shortly afterward, our local organization became known as BAMM IMPACT Self-Defense. We became a nonprofit agency in 1995 to bring courses to women and girls who could not otherwise afford them. Finally, we changed our name in 2003 to Impact Bay Area, aligning ourselves with the worldwide Impact organization.